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Richard Henney

Richard Henney

Web & Technical Lead at Ellodave.

Currently building Living Page

Hello, I'm Richard. I lead technical delivery at Ellodave, and build the internal tools and AI workflows that make the team faster. Outside of work you'll usually find me knee-deep in a side project, hunting down a decent coffee, or taking orders from a labradoodle called Mabel.

Over the past ten years I have designed and built for education, e-commerce, manufacturing, and creative industries — from junior designer to leading all things digital at the same Staffordshire-based agency.

Along the way I have been involved in major campaign launches, built custom workflows to streamline agency processes, and helped clients scale the platforms their teams rely on every day — now across 20+ client sites. I care about performance, accessibility, and the small details that make a product feel considered rather than rushed.

Get in touch View CV

Projects

  • Living Page(opens in a new tab)

    My own side project — turns PDF, Word, and PowerPoint documents into branded, page-turning flipbooks you can share or embed, with reporting on what actually gets read.

    • Product
    • Marketing
    • Analytics
    • React
    • Cloudflare

  • Landing page generator(opens in a new tab)

    Internal tool for when copy exists but layout direction doesn't — upload a Word document and get a shareable full-page mockup to react to before build work starts.

    • Internal tool
    • AI
    • Workflow
    • Cloudflare

  • Malvern Garden Buildings(opens in a new tab)

    Lead developer on a bespoke WordPress build for a premium garden building provider — including a staff portal that replaced manual internal workflows.

    • Client site
    • Workflow
    • WordPress
    • Bricks

  • Mail Slicer(opens in a new tab)

    A simple web app to split a completed email design image into separate sections for individual linking.

    • Free tool
    • Marketing
    • Cloudflare

  • QR code generator

    Internal tool for generating QR codes and tracking scans across printed touchpoints — brochures, flyers, and point-of-sale — feeding into the same attribution workflow as web campaigns.

    • Internal tool
    • Analytics
    • Marketing
    • Astro
    • Turso
    • Vercel

  • DataShed(opens in a new tab)

    In-house attribution platform built when spreadsheet-based reporting stopped scaling — ad performance, UTM hygiene, and CRM outcomes in one operational dashboard.

    • Internal tool
    • Analytics
    • Astro
    • Supabase
    • Vercel

  • Flux

    Internal tool for turning still photography into short-form branded video for social and paid media when location shoots aren't practical — proof-first workflow on Cloudflare.

    • Internal tool
    • AI
    • Marketing
    • Astro
    • Cloudflare
    • FFmpeg

  • Planning Permission Checker(opens in a new tab)

    Guided quiz for Malvern Garden Buildings — customers answer a few questions about their garden, building size, and location to get a clear steer on whether planning permission is likely needed under typical UK permitted development rules.

    • Client tool
    • Cloudflare

  • Design by Women(opens in a new tab)

    WordPress platform for a design community — portfolio galleries and resources editors can manage without developer involvement.

    • Client site
    • WordPress
    • ACF

  • Open Event Sign-In app

    On-site sign-in for college open events — visitors register on arrival and attendee data flows straight into follow-up communications.

    • Client tool
    • Workflow

  • Race Masters(opens in a new tab)

    WooCommerce rebuild for a UK family-run retailer — product catalogue and checkout tuned for online sales growth.

    • Client site
    • E-commerce
    • WordPress
    • WooCommerce

  • Coventry College(opens in a new tab)

    Bespoke WordPress build for Coventry's sole general FE provider — complex course catalogue and enrolment journeys for prospective students.

    • Client site
    • WordPress

  • Time4Sport(opens in a new tab)

    WordPress site for a regional children's holiday camp provider — booking-led content structure built for seasonal campaign turnover.

    • Client site
    • WordPress

  • Dual Works(opens in a new tab)

    Custom Squarespace site for a Birmingham design studio — Lottie animation and studio personality without a heavy CMS overhead.

    • Client site
    • Squarespace
    • Lottie

Experience

Writing

Toolbox

Currently testing
Build
  • WordPress
  • Bricks Builder
  • Advanced Custom Fields
  • ACSS
  • WooCommerce
  • Astro
  • Figma
  • Cursor
  • VS Code
  • GitHub
  • Supabase
  • FlyingPress
  • Perfmatters
  • Cloudflare
  • Google Tag Manager
  • Postmark
Analytics
Hosting
  • Cloudways
  • Rocket.net
  • Cloudflare Workers
  • Vercel
Workflow
  • Linear
  • Granola
  • Wispr Flow
  • Loom
  • Wrike

Beyond work

I'm a coffee enthusiast, a keen Fantasy Premier League player, and an occasional travel filmmaker. I also share life with Mabel, our labradoodle — documented on Moments with Mabel.

Contact

Need practical tech help for your business? Free intro by email, or one-hour paid sessions at £120.
Email
[email protected]
LinkedIn
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Instagram
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